Martech & Identity Solutions

Unlock scalable, privacy-first data architectures with Adobe Experience Platform, Web SDK, and Tealium iQ for seamless personalization and identity resolution.

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About Me

As a Martech Engineer at CVS Health, I specialize in building data-driven, privacy-compliant solutions that power enterprise-scale personalization. My expertise spans Adobe Experience Platform (AEP), Web SDK, and Customer Data Platforms (CDP), delivering:

  • Identity Resolution: Seamlessly unifying ECID and first-party IDs for cohesive customer journeys.
  • Edge Computing: Optimizing server-side tagging for performance and privacy.
  • Tag Management: Creating scalable architectures with Tealium iQ and Adobe Launch.
  • Privacy & Compliance: Ensuring GDPR and HIPAA-compliant data pipelines.
  • Experimentation: Driving A/B testing and analytics with real-time insights.

My solutions blend engineering precision with analytics expertise, delivering measurable impact through open-source-friendly architectures.

Tools & Solutions

Discover my open-source tools designed to simplify Martech workflows, strengthen data governance, and drive smarter decisions.

Alloy Payload Inspector

Debug Adobe Web SDK payloads in real time, capturing ECID, XDM, and datastreams for streamlined QA.

Tag Spec Generator

Automate utag.view()/utag.link() specs with XDM mapping for Adobe Analytics.

Mobile Tracking Validator

Validate iOS/Android lifecycle events with AEP Mobile SDK for precise tracking.

XDM Schema Comparator

Compare Adobe XDM schemas visually, perfect for migrations and governance.

Let’s Collaborate

Ready to elevate your Martech, identity, or privacy initiatives? Reach out to discuss your next project.