Unifying Mobile Data for CDP
Unified mobile analytics for real-time CDP activation, enabling instant segmentation and personalization.
About Scott Gresack
I'm a results-driven Martech and Data Governance Specialist with deep experience designing and implementing enterprise-scale data collection strategies across web and mobile ecosystems.
I specialize in Adobe Experience Platform (AEP), Tealium iQ, Google Tag Manager (GTM), and Customer Journey Analytics (CJA), with expertise in scalable tagging frameworks, identity resolution, and real-time personalization.
I thrive at the intersection of engineering, analytics, and architecture — turning complex customer data flows into actionable, compliant, and revenue-driving outcomes.
Location: Baltimore, MD – Serving clients globally
Phone: (440) 390-3237
Email: gresack.scott@gmail.com
Experience: 8+ years in Enterprise Martech and Data Engineering
Certifications: Adobe AEP Architect, Microsoft Data Engineer, Tealium iQ Pro
Specialties: Adobe AEP, Tag Governance, AI Personalization, Identity Resolution
60%
Reduced campaign activation time via real-time CDPs
10+
HIPAA/GDPR compliant CDPs delivered
100+
Fortune 100 brands supported
What I Do
Adobe Experience Platform
Implementation, configuration, and optimization of AEP for enterprise data collection and real-time personalization.
Tag Management
Scalable tagging architecture using Tealium iQ, Google Tag Manager, and server-side implementations.
Data Engineering
Building tools and frameworks for data validation, schema management, and mobile app tracking.
Projects & Tools
Tag Generator Tool
Automated tag specification generation for Adobe Analytics and AEP implementations, streamlining deployment workflows.
HTML
JavaScript
Adobe Analytics
📁 View on GitHub
XDM Schema Comparator
Visual comparison tool for XDM schemas, enabling rapid schema migrations and multi-brand AEP rollouts.
HTML
JavaScript
Adobe XDM
📁 View on GitHub
Tool2 Utility
Advanced martech utility for data validation and quality assurance in enterprise CDP implementations.
HTML
JavaScript
Data Validation
📁 View on GitHub
Parse Tool
Data parsing and transformation utility for complex martech data flows and schema validation.
JavaScript
Data Parsing
Schema Validation
📁 View on GitHub
Mobile Updates Dashboard
Real-time mobile app tracking validation dashboard for healthcare and retail applications.
HTML
Mobile SDK
Real-time
📁 View on GitHub
Navigation Tool
Site architecture and navigation optimization tool for enhanced user experience and data collection.
HTML
UX/UI
Analytics
📁 View on GitHub
Writing
Real-Time Signal Intelligence
Unified real-time telemetry for instant audience updates using Adobe AEP and Microsoft Fabric.
Forward Deployed Engineering
How embedded Martech Engineers deliver rapid value using Adobe AEP and Microsoft Fabric.
Eliminating FOOC
Eliminated "Flash of Original Content" for an e-commerce site, significantly boosting user engagement.
RAG vs. Fine-Tuning
How Retrieval-Augmented Generation enables real-time insights for CDP orchestration and decision making.
Contact Scott
Martech & AI-Driven Analytics Architect | Architect of Real-Time Marketing Intelligence & Personalized Futures
Based in Baltimore, MD – Available for remote and on-site consulting.
Reply within 1 business day.